Notes Day 2 video Part 2 of 2:
Is the market profitable?
What are other people selling in that market place?
In our previous search we found; 1) Alli Weight loss, $45 at Wal-mart.
On Amazon we found organic terms and looked at the paid search (top and right of search results). Amazon sells it for $42.99. We looked at a related site trying to find an affiliate link. We found a marketer’s site. We Found an authority site with forums 1,463 members. They are promoting through ebay. They’re selling ad space monetizing their site. Alli may have it’s own direct affiliate program. If not sell through some of the other sites such as Amazon. Alli apparently does not have an affiliate program.
Looking at Yahoo, found a site selling through Amazon. There may be other weight loss pills. The site has a whole product line. We looked at what other marketers are doing.
Now looking at paid searched using keyword (KW) tool and the website itself to get an idea of the paid traffic. Using Google “keyword tool” as competitive research and to see what it costs to market. Using KW tool, we entered “Alli weight loss,” then the captia (security code). 135K searches per month. What are they paying per average for many related KWs? This technique applicable to anything. $6.20/click which is expensive. However, “Alli side effects,” $0.05/click. The more specific the KW, the cost per click goes down. “Allie diet” misspelled; $0.05 with 1,600 searches. Now we want to identify “who makes up this market” to start to build a profile of who our customer is.
Let’s go to Bing, “Alli diet pills” and & look at list. We see the main product site and what more info Google has. Google is going to crawl the main site to show the relevant KWs. Results are grouped by KW terms. Finding clicks way cheaper than “best weight loss products” 8,100 searches/mon $2.98/click (one of hundreds). This is just the beginning.
“Alli starter” 2700 clicks/mon 5 cents/click. Google may be inaccurate in reporting this because this seems ridiculously low. So doing a quick search for “Alli starter” and paid search shows only 8 bidding none of which are affiliate bid sites. These are all major authority web sites and the official site.
Digging deeper to find who the Alli diet person is. On Quantcast.com entered “myAlli.com” in shows demographic: female 35-49 majority, 35-50, Caucasian 80%, no kids majority, income $30K-$100K $60K-100K, majority 46% no college, 42% some college. Cross reference “audience also likes” then “Allipills.com” 40-50k visitors/mon lower income range and more college, but we don’t have any info about additional sites.
Digging more. We can search by demographic. Need a Google account: adcenter: “myAlli.com” pretty much on par for what was seen on quantcast. Shows other interests buyers may have. Other KWs they may use and the other sites they visit.
Now have the profile of buyer identified. Are there other products or services that go with the Alli diet that we can offer?
The next video is on locating products.
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